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Diffraction Limited Privacy Policy

Welcome to Diffraction Limited Website Privacy Policy. This Privacy Policy outlines Diffraction Limited’s practices regarding the collection and use of individually identifiable information such as your name, e-mail address, mailing address and telephone number (“Personal Data”) that Diffraction Limited collects about you on or via www.sbig.com. This Policy does not apply to other data or processing practices, such as data collected offline or via third-party web pages which may be linked to our Site; those third-party linked sites may have their own privacy statements.

The terms “Diffraction”, “SBIG”, “us”, “’we” and “our” refers to Diffraction Limited, a Canadian corporation.  Our contact details are listed on the website page “Contact”. The term ‘you’ refers to the user or viewer of our website.

Anonymous Data and “Cookies”

When you visit the Site, we use “cookies” (small data files transferred from our Site to your hard drive via your internet browser) that collect and process your IP address and domain name. We use cookies to estimate and report Site traffic, store your preferences, and to record your past activity at the Site, all to improve the Site and provide better service to you. You may modify the settings of your internet browser to decline or disable cookies. We also use third party tools provided by Google Analytics to help us understand how you interact with the website, for example, to see which pages are viewed frequently. You can find an overview of how Google Analytics works, and a link to Google’s privacy policy, at https://www.google.com/intl/en/analytics/privacyoverview.html.

Personal Data

You may access the majority of the information on our Site without telling us who you are. However, there are areas of the Site (for instance, online purchasing, event/seminar registration, and software downloads) that require you to register or complete online forms. Information that you provide on these online forms may include your name, address, phone number, fax number, email address, and your interests in certain Aplegen or SBIG products, product lines, or services. For online purchasing, you will also need to provide payment information.

We may use Personal Data you provide to provide you with the products, materials, and services you request. In doing so, we may provide Personal Data to third parties. For example, if you purchase products online using a credit card, we will contact that credit card company or its third-party service provider to process the order, and we will use a third-party shipping company to ship your order. We may use your Personal Data to conduct market, customer, and general business analysis for Aplegen’s internal use and to improve and/or develop our products, materials, and services. In doing so, we may provide Personal Data on a reasonable need-to-know basis to third parties bound by nondisclosure obligations who assist us with marketing functions, business analysis and data management. However, we do not provide Personal Data to third parties for their own marketing purposes.

We may also use your Personal Data to contact you via email or direct mail to inform you of new products, services, events, and other information related to Diffraction or SBIG. You may choose to unsubscribe or otherwise opt out from such emails or direct mailings by following the directions on the e-mail or emailing us directly at webmaster@sbig.com.

Our website may include a social plugin which allows you to “like” us on Facebook and to post comments. Any comment you post will be “live” and can be seen by anyone. Please do not post any personally identifiable information or any other information that you wish to keep confidential. You can find out more about what information Facebook collects and how it uses it at https://www.facebook.com/about/privacy/.

For additional terms and conditions regarding our use of user-generated content, please refer to our Website Terms of Use.

We maintain physical, technical, and organizational safeguards to protect your Personal Data from unauthorized or inappropriate access. However, you may update, modify or delete your Personal Data at any time by logging into your account on the website.

If and when our Privacy Policy changes in any material or substantive way, the revised Privacy Policy will be posted on this Site and the Effective Date will be updated.

Revised October 1, 2014